Case Study - Leston Holdings

A fast-growing real estate development company with 67 properties needed a complete digital upgrade. We led a full rebrand, including a new logo, color palette, and signage to reflect their professional growth. Their outdated WordPress site was replaced with a custom-designed website featuring an interactive map, detailed property pages with 3D tours, videos, and Walk Score integration. We built a custom CMS to manage listings and inquiries, streamlining their operations. All data was migrated seamlessly, and we now host the site with 24/7 support. The result: a modern, scalable digital platform that boosts SEO, improves user experience, and drives lead generation.

Client
leston holdings
Year
Service
Branding, Logo Design, Signage , Custom Web Design, Web Development, Search Engine Optimization , Graphic Design
image

Overview

Digital Transformation for a Growing Real Estate Development Firm

Industry: Real Estate Development

Services Provided: Full Rebrand, Logo & Signage Design, Custom Website Design & Development, Property Database, CMS Integration, Data Migration, Hosting

 

The Challenge

Our client, a real estate development company with 67 properties, was operating on an outdated WordPress website they built in their early days. As the company scaled, their digital presence no longer reflected the size, professionalism, or capabilities of the brand. They needed a complete transformation — from branding to digital infrastructure — to better represent who they are today.

 

Our Solution

We delivered a complete rebrand and digital overhaul, designed to scale with their growth and serve both marketing and operational needs.

 

1. Brand Refresh

We created a professional, future-facing brand identity including new logos, color palette, fonts, and signage — ensuring consistent visual communication across digital and physical channels.

 

2. Custom Website Design & Development

We designed and developed a fully custom website, optimized for both desktop and mobile. The new site serves as a professional showcase of the company’s portfolio and a powerful lead-generation tool.

 

3. Interactive Map & Property Database

We built a custom property management system that maps all 67 buildings in an intuitive, filterable interface. Each building has its own detailed page, including:

 

  • Walk Score integration
  • 3D walkthroughs
  • High-quality video and images
  • Interactive amenities and suite info

 

4. Custom CMS & Lead Management

We developed a backend CMS tailored to the client’s workflow — allowing them to easily add or update properties, manage inquiries, and track performance. Leads are automatically routed and tracked, saving hours of manual admin work.

 

5. Seamless Migration & Hosting

All legacy data from their old WordPress site was carefully migrated to the new platform. We then launched the new site with fully managed hosting and ongoing technical support.

 

The Results

 

  • ✅ A professional, modern brand that reflects their growth and credibility
  • ✅ A user-friendly website that improves engagement and time-on-site
  • ✅ Streamlined property management and inquiry tracking via a custom CMS
  • ✅ Faster page speeds and improved SEO rankings
  • ✅ A scalable digital platform built for long-term growth

 

 

Let’s Build Your Next Chapter

 

If your business has outgrown your website, it’s time for a digital presence that supports your next stage of growth. Let’s build something that works as hard as you do.

 

What we did

    Sarah
    Marketing Manager

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    Our office

    • Edmonton
      1367 Siskin Wynd NW
      Edmonton Alberta T5S 0R3
      780-720-1385